Advertising Custom Development Customer 
SoCal Tech Calendar
DECEMBER 8, 2010
Battle stories and lessons learned about how Sharethrough, applying the lean startup process, figured out the advertising landscape and customer developed their way into the door of a myriad of Fortune 500 customers. Tuesday, December 14, 2010 -- LeanLA December Meetup: Conquering Madison Avenue as a Lean Startup.
Both Sides of the Table
MARCH 11, 2011
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
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Both Sides of the Table
APRIL 15, 2010
I think the best solution for the social networking era is “in-stream&# advertising. Stitcher - San Francisco-based service that lets users customize talk radio programming on their mobile devices. It offers Internet radio targeted advertising and is growing really well. But I made it for a reason. Time will tell.
Both Sides of the Table
FEBRUARY 7, 2010
Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. Assistly is a customer support product designed to meet the needs of the current era of multi-channel touch points (think Twitter, email, chat, forum in addition to phone calls). So the whole customer development cycle is very streamlined.
socalTECH
APRIL 10, 2018
Matt Stodder: The most important thing is to understand their customers, and who they are going after. They fail to understand what the market is, what their differentiation is to their customers. Blake Caldwell: We believe heavily in customer in customer development. That kills companies and waste resources.
socalTECH
OCTOBER 6, 2017
We're the official mobile app for whatever our customer is. Previous to this, I ran a custom, mobile application development shop. Why are these colleges using you, rather than investing in their own custom applications? Depending on who you are, and where you are, we can deliver different advertising.
Tech Zulu Event
NOVEMBER 6, 2012
Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. What IMVU thought was game changing technology was not why customers used the software.
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