class-readers 
Berkonomics
AUGUST 2, 2018
There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more. So, here comes the lesson and your challenge…. The five major niches.
Tech Zulu Event
NOVEMBER 6, 2012
The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. These two ads showed how disconnected from their customers these once industry leaders have become.
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Berkonomics
JULY 19, 2011
New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices. Email readers, continue here.] No employee of our customer company could do this because no employee knew our software and its requirements for database setup, multi-user security and more.
Both Sides of the Table
JANUARY 14, 2014
In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. People don’t want to speak to customer service reps. Much more data in the full post. PHONE CALLS.
socalTECH
JUNE 15, 2011
For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? It literally lets them talk to their customers in a never-before way, on a one-on-one basis. Based on those three inspirations, I wanted to build a company that allows brands and celebrities to speak to their customer in a unique manner.
Both Sides of the Table
MAY 7, 2011
Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). Lesson: You dn’t want your customers to feel locked into using your software. It helps with sales cycles because customers know that they can switch away if they so choose. A product manager is responsible for: Talking to customers.
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