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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

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YieldMetrics Becomes Adomic

socalTECH

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. As part of the rebranding, the company said it has named Stephanie Grossman as SVP, Business Development, Sales and Marketing. The start is led by Gabe Gottlieb. READ MORE>>.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Sam Friedman , ParkMe (Santa Monica, mobile apps). Aaron Hirschhorn , DogVacay (Santa Monica, marketplace).

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ReachLocal Up 15 Percent After IPO

socalTECH

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 The firm's stock was up in its debut despite a down market for the day, with the NASDAQ down -4.11 Tags: reachlocal advertising small business exit merger acquisition. during the day. percent to 2,204.01. READ MORE>>.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.

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Neel Grover: How Indi Is Helping People Earn Money For Their Knowledge

socalTECH

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. The second part of our app is Know It, which is a video on demand platform. They can then make money from that video-on-demand, and people can pay them to watch that content.

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Schmooze Your Way to Success at Schmoozd 3

Tech Zulu Event

Back by popular demand Schmoozd 3 is set for this Thursday, July 29th 6-10 PM at Wokano in Santa Monica, CA. Venture Capitalists, Marketing VP's, Angel Investors, and Hot Tech Startup's are just a few examples of attendees all looking to make a connection and help better the community.