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Google's AdSense, Developed In LA, Earned More than $7 Billion Last Year

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Google announced today that Google Adsense --which it acquired when it bought Santa Monica-based Applied Semantics back in 2003--just turned 10 years old, and now has more than 2 million publishers. google adsense applied semantics online advertising angeles' Google relaunched AdSense under its own name on June 18th, 2003.

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GumGum Partners On Ad Safety Effort

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Santa Monica-based GumGum , which develops artificial intelligence-driven advertising software, has partnered with ad safety firm White Ops , to provide anti-fraud protection to GumGum's programmatic advertising exchange, the two said this morning. Terms of the deal between the companies were not announced.

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Gravity Debuts Content Personalization API

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Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. The new API effort extends Gravity's technology into use in mobile applications, tablet apps, in addition to the web.

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StartEngine Debuts Eight New Startups At Demo Day

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StartEngine , the startup accelerator headed by Howard Marks, is launching its newest class of startups today in a private event in Santa Monica. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon. READ MORE>>.

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The Mobile Majority Acquires Brazilian Company

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Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. The Mobile Majority said it is adding talent in product development, UI, backend, high speed API integration, operations, and machine learning.

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CityGrid LA Hackathon

SoCal Tech Calendar

Santa Monica, CA The future of the World Wide Web is local. Friday, April 27, 2012 -- CityGrid LA Hackathon. See [link] (more)

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Five Startups Revolutionizing Music, In Southern California

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All of these startups are applying technology (software development and algorithms) to some aspect of music and the music business. Chromatik has developed web and iPad applications which let musicians upload, record, annotate, and share their sheet music; record a performance; give feedback to other musicians; and much more.