socalTECH

NOVEMBER 4, 2010

Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

Advertising 160

Advertising Media Electronic Arts Journal 160

socalTECH

JUNE 21, 2012

Los Angeles-based SocialVibe , the online advertising firm headed by Todd Tappin, has bolstered its exec team today, saying it has named three senior executives at the company. Lofgren was previously at Epic Media Group, and also served at Epic Adveritsing, Yahoo!, and other firms.

Electronic Arts 113

Electronic Arts Redpoint Yahoo Advertising 113

socalTECH

FEBRUARY 25, 2009

MarketShare's software is used by companies such as Charles Schwab, Electronic Arts, and Mercedes-Benz, to allocate marketing, sales, and promotional dollars between various kinds of advertising and media. Tags: partners elevation private bono marketing equity venture software capital marketshare advertising.

Invest 100

Invest Electronic Arts Equity Advertising 100

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. Advertisers include Target, Kraft, Huggies, Hyundia, and more.

Content 80

Content Silver Lake Electronic Arts THQ 80

Tech Zulu Event

APRIL 25, 2011

and live shows (CMA Awards Red Carpet, Oscars Backstage Pass – All Access Show Oscar.com) for Disney/ABC Television Digital Media Group. Kendall Rhodes, Relativity Media, VP Digital Programming & Content. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. davidbeebe. Neal Weiss, Yahoo! georgeruiz.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96