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Specific Media Adopts Advertising Option Icon

socalTECH

Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

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NewFronts | Monetizing Digital Content [Live]

Tech Zulu Event

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. Vice President, Owned & Operated Networks. georgeruiz.

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Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

and live shows (CMA Awards Red Carpet, Oscars Backstage Pass – All Access Show Oscar.com) for Disney/ABC Television Digital Media Group. Kendall Rhodes, Relativity Media, VP Digital Programming & Content. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. davidbeebe. Neal Weiss, Yahoo! georgeruiz.