socalTECH

FEBRUARY 5, 2021

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

Electronic Arts 100

Electronic Arts Hulu Advertising .Net 100

socalTECH

NOVEMBER 4, 2010

Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

Advertising 160

Advertising Media Electronic Arts Journal 160

socalTECH

FEBRUARY 17, 2011

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. READ MORE>>.

Advertising 124

Advertising Platform Electronic Arts San Diego 124

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Dragon Age / Electronic Arts, Kevin Tancharoen / Mortal Kombat- Warner Bros Interactive and Veronica Belmont’s social media campaign for General Motors. Vice President, Owned & Operated Networks.

Content 80

Content Silver Lake Electronic Arts THQ 80

Tech Zulu Event

APRIL 25, 2011

Dragon Age / Electronic Arts, Kevin Tancharoen / Mortal Kombat- Warner Bros Interactive and Veronica Belmont’s social media campaign for General Motors. What advertisers brands are looking for: targeting demos, branding, stats. Check-In, Networking and light appetizers. 9:30-10p Networking. georgeruiz.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96