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Specific Media Adopts Advertising Option Icon

socalTECH

Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

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ntro Dangles Food Truck For A Day For Download

socalTECH

How do you get local users to download and try out your new social networking app? last week, from Jarl Mohn, Gordon Crawford, Kevin Wall, Activation Media Partners, Baroda Ventures, SV Angel, Jeff Pulver, and Richard Crowell. Founder Resnick co-founded Pandemic, which ultimately was sold to Electronic Arts for $860M.

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NewFronts | Monetizing Digital Content [Live]

Tech Zulu Event

David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. Dragon Age / Electronic Arts, Kevin Tancharoen / Mortal Kombat- Warner Bros Interactive and Veronica Belmont’s social media campaign for General Motors. 9:30-10p Networking.

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Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

and live shows (CMA Awards Red Carpet, Oscars Backstage Pass – All Access Show Oscar.com) for Disney/ABC Television Digital Media Group. Kendall Rhodes, Relativity Media, VP Digital Programming & Content. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. Check-In, Networking and light appetizers.

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Interview with Neville Spiteri, TheBlu

socalTECH

Neville Spiteri is co-founder of Venice-based WEMO Media (www.wemomedia.com), a new, digital studio whose flagship product is TheBlu (www.theblu.com) an online, interactive experience focused on the world's oceans. Our focus is really what we refer to as globally shared media. We spoke with Neville about the company: What is theBlu?