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Specific Media Enhances Sales Reporting

socalTECH

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. READ MORE>>

Sales 100
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Making A Sport Out of Shopping On Little Black Bag, With Dan Murillo

socalTECH

We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. Dan Murillo: Little Black Back is what we call an entertainment shopping company. It's loosely based on the Japanese concept of a "lucky bag sale". READ MORE>>.

Commerce 153
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Of course none of these funds (my own included) want to be lumped into just one category because we all move across the spectrum. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Time will tell.

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CallFire Bootstraps 50,000 Signups and Hires Former NetZero CEO

Tech Zulu Event

CallFire serves clients in a diverse array of industries, from automotive, education and entertainment, to finance, healthcare, marketing and real estate. CallFire will continue on a strong growth trajectory throughout the remainder of the year, driving revenues for the company as we work to transform the telecom category.”

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Digital Media Investments & The Future of Los Angeles Startups with Manatt Digital Media

Tech Zulu Event

We have been based in LA for around 45 years and we have deep roots in entertainment and media. On the legal side, my practice in North California and we have an advertising and media group in New York City. We still need some IPOs and some big trade sales to happen to validate the market in a big way.

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Interview with David Aronchick, Hark

socalTECH

David Aronchick: When we first got started, although we had a number of connection through Fouad, I worked with my network in Los Angeles, and my network in Seattle, and we landed an angel investment split between both those Los Angeles and Seattle investors. We've averaged 55 percent, quarter over quarter growth sine we launched.

Redpoint 201
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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

In growing numbers, Silicon Valley executives—long based in tech strongholds like Santa Clara and Palo Alto—are buying homes in Los Angeles, as the lines between the technology and entertainment businesses grow blurrier. the entertainment industry. WSJs Lauren Schuker Blum shows us around. than in other parts of the city.