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Tongal To Crowdsource Feature Film

socalTECH

Tongal, which is backed by Insight Partners , has created a profitable business producing commercials for such marquee clients as Procter & Gamble, McDonald''s, Google, General Electric, LEGO, Ford, NASA and Microsoft. The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl.

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How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. Matt Cooper: What we're really trying to do, is reshape the advertising space. All of digital advertising today uses Flash as a foundation technology.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

plus a large settlement on patent disputes paid from Google) so Bill did well on it. Google had huge destination traffic. Google monetized this with AdWords (ads on their home page). So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. Overture sold for $1.6

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Interview with Nick Higgins, Joost

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Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.

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The Future of Television & The Digital Living Room

Both Sides of the Table

But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011. So without my weighing into the pro’s / con’s of this I can say that I believe it will capture a large segment of the market but leave room for “open platforms&# to play a big role.

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Matt Knox and Joey Lane, Bingie

socalTECH

I started protyping an idea of how to do this, across all platforms. We're startng with advertising, but we want to do a really good job and not have things look like NASCAR. We think we can do the job with limited advertising and sponsored advertising, with a little bit of programmatic ads. It's endless streaming.

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