with-greathouse-comes-great-responsibility 
Both Sides of the Table
JANUARY 6, 2014
With small amounts of money invested (sub $3 million) the risks are reasonably low for most VCs and the consequences of bad decisions or decisions a VC has limited say in is tolerable. I should note that my friend Brad Feld has written a new book on the subject that I would recommend if you want the bible on the topic. In the Early Days.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.
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