Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC). PPC is sometimes called “buying your way into search results.”

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Financial terms of the investment and acquisition were not disclosed. a publicly traded operator of 32 broadcast television systems. Nami Media is headed by Alex B.

Media 168

Media CPC Acquisition Google 168

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164