Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.
Startup Professionals Musings
JUNE 4, 2021
SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per click (CPC).
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socalTECH
NOVEMBER 29, 2011
Financial terms of the investment and acquisition were not disclosed. Cory, who was previously an EVP at Overture; he also headed up Neven Vision at the time of its acquisition by Google, and also ran FreeConference.com. Nami Media is headed by Alex B. Nami Media was co-founded by Gary Mittman and Ethan Joffe.
Both Sides of the Table
OCTOBER 8, 2014
” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. Yes, Google won.
socalTECH
FEBRUARY 16, 2010
That was really enormous for us, and we were the number one searched-for thing on Google that morning. If you look at all the other guys, they're all about moving traffic, buying traffic at the lowest CPC, and selling it at the highest CPC. Noah Auerhahn: Our difference, is we're customer centric.
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC).
Startup Professionals Musings
OCTOBER 3, 2010
Search engine marketing is simply buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC).
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