small-business-marketing-get-customers-versus-get-leads 
Tech Zulu Event
NOVEMBER 18, 2011
Getting “Leads” does not mean money in the bank. Having paying “Customers” is what makes the cash register roar. This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. Second, how to get leads.
Startup Professionals Musings
DECEMBER 13, 2013
I think you will find that most investors will relate to the following formula for keeping the right perspective and getting the profit versus growth balance right: Pick an idea that has the potential to make money. That means it solves a real problem for real customers who are ready and able to spend real money.
Startup Professionals Musings
NOVEMBER 12, 2013
In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. In the online world, you need a solid connection between your domain name and your product, brand, or business. Failure can stall business strategies, and bring digital momentum to a halt.
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