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Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. There are two main ways to get your own RSS feed.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content.

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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million.

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SMCLA: Google Analytics Recap and Video

Tech Zulu Event

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Google Analytics works within RSS feeds as well: [link] e.)

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Facebook’s Biggest Mistake?

InfoChachkie

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Companies like Facebook need a true self-serve platform which lets their advertisers only get and pay for the calls they want.

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