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Here are tricks to find yourself on social media.

Berkonomics

Google Alerts can be set for any parameter and then be set to deliver your results daily or more often using Google.com/alerts. Those links will improve your search results as well. There is still a great place for traditional advertising. Start with a simple tool. Then add more complex listening posts.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.

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Have you set your social media listening posts?

Berkonomics

Google Alerts can be set for any parameter and then be set to deliver your results daily or more often using Google.com/alerts. Those links will improve your search results as well. There is still a great place for traditional advertising. There are tools to inform you when your company name or personal name is mentioned.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

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8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Pay Per Click advertising. To learn how to advertise on Google to get traffic to your website or offline business read “ Advanced Google Adwords ” by Brad Geddes. The best place to find forums is Google. Search Engine Optimization (SEO). Follow suggestions in Tip One in order to build rapport.