Advertising Help Palomar 
socalTECH
SEPTEMBER 24, 2009
Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. The service also helps companies compare the effectiveness of those ads versus ads from competitors and others.
socalTECH
JUNE 16, 2009
Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board.
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socalTECH
NOVEMBER 23, 2009
Los Angeles-based Ace Metrix , which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M Ace Metrix has previously raised funding from Hummer Winblad Venture Partners and Palomar Ventures. Tags: content creative advertising capital venture metrix. READ MORE>>.
socalTECH
JUNE 17, 2010
Los Angeles-based Ace Metrix , which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP , the firms announced this morning. Ace Metrix helps television advertisers measure the effectiveness of their creative.
socalTECH
NOVEMBER 23, 2009
Los Angeles-based Ace Metrix , which operates a service to help television advertisers measure the effectiveness of their creative content, announced this morning that it has added Greg Drew to its board of directors. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. READ MORE>>.
socalTECH
FEBRUARY 10, 2010
Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads. Tags: content advertising television bowl super metrix. READ MORE>>.
socalTECH
MAY 3, 2010
Los Angeles-based Ace Metrix , which operates an online service which helps televisoin advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. Ace Metrix is venture backed by Leapfrog Ventures, Hummer Winblad Venture Partners and Palomar Ventures.
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