socalTECH
JULY 27, 2015
One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.
socalTECH
MARCH 3, 2016
Santa Monica-based rich media advertising technology developer Jetpack is expanding in New York, saying this week that it has opened up a new office New York City, and hired a new VP in the location. Jetpack develops advertising technology which is used to help publishers deliver advertising using HTML5, responsive and other tools.
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socalTECH
SEPTEMBER 24, 2015
Tragos is a veteran of technology industry here, having come from Spin Media (formerly, Buzznet) with his two other co-founders. Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. We thought we'd talk with Chris about what Jetpack is up to.
Tech Zulu Event
FEBRUARY 2, 2016
Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. The technology behind the effect has since increased to HTML 5 canvas thus increase in commercial tools for that exact purpose.
Both Sides of the Table
DECEMBER 19, 2011
He shows data that the overwhelming majority of major enterprise in the US is currently adopting or looking to adopt social networking technology. It’s central standard was HTML (hyper text markup language) that described how we would show data on computer screens. A (Very) Brief (and Selective) History in Computing. .”
SoCal CTO
NOVEMBER 11, 2009
She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. Maybe ten years.
Both Sides of the Table
DECEMBER 5, 2010
Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML.
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