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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

My background is that I was at IAC, focused on advertising solutions and advertising engagement. He had the idea that as a comedian and performer making videos, someone needed to create technology to add personalization and discovery around how we laugh, exactly as you get those things now for music and other forms of content.

Content 230
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Company 339
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The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. ” Article 1 discussed the digital revolution and how companies like Netflix and Hulu were taking over. Article 2 posed the question of “Where is advertising going in this new digital age?” FROM THE BEGINNING.

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Why Entrepreneurs & VCs Should Focus on Basecamp, Not the Summit

Both Sides of the Table

Or maybe you’re trying to dramatically change the way TV is consumed, like Boxee or TV advertising works on the Internet, like Hulu. If you look at Hulu and said, “the networks will never enable a strong competitor to broadcast TV you’d need to put your head in the sand. Nobody knows that.

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

TVSync’s parent company Voible , has provided fingerprint protection technology to most major movie studios and TV networks since 2005. Their VDNA technology helps protect and manage content rights for works that may be pirated and uploaded illegally by automatically identifying that content, tracking it and taking it down.