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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Company 339
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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REACH | Disruptive Technologies Impacting the Future of Gaming [Live]

Tech Zulu Event

TechZulu & Gadget Review present REACH. A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. It generates revenues through Subscription, Virtual Currency and Advertising. Date : Thursday, October 24, 2013.

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Interview With CEO Jason Njoku iRoko Partners | Africa’s Netflix Set To Disrupt US TV & Cable Market

Tech Zulu Event

Before iROKOtv, Nollywood was almost completely closed to the Diaspora – lovers of Nollywood were always dependent on getting their hands on DVDs from family coming back from Nigeria, or from local market stalls – DVDs which may or may not have been pirated. There’s a wealth of talent out here, especially in the tech sector.

Netflix 82
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Can Blip.TV Change The Indie Production Market On The Web?

Tech Zulu Event

Netflix, Hulu, and even YouTube and other content streaming sites have all but obliterated the independent DVD rental business of yesterday. has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. The folks over at Blip.tv It’s got a fresh clean look.

Web 65
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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.

Hulu 292