Advertising Idealab Invest Media 
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.
socalTECH
MAY 15, 2013
Peter Csathy , the CEO of San Diego''s Sorenson Media , and digital media veteran, has departed the company, and will head up a new legal and investment group formed by Manatt, Phelps & Phillips. The new digital media venture from Manatt was created by Los Angeles partner T. READ MORE>>.
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socalTECH
NOVEMBER 11, 2008
Los Angeles-based Velocity Interactive Group, the venture capital firm led by Ross Levinsohn and Jon Miller, said this morning that it has added Mickie Rosen as an investment partner at the company. According to Velocity, Rosen will focus on video, music, social media, publishing, games, and online advertising at the firm.
socalTECH
MARCH 1, 2012
The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. Shortly after that, the CEO of NBCi and myself started a venture fund, invested in a handful of companies, had a couple of good exits, and then I went on to become part of the founding team at ZeroDegrees, the social networking platform focused on the jobs space.
Tech Zulu Event
JUNE 11, 2013
ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups. June 17: Silicon Beach Fest: Pasadena Day , Hosted by Idealab.
Both Sides of the Table
APRIL 15, 2010
He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). I think the best solution for the social networking era is “in-stream&# advertising. We had a big discussion about DST and why these investments. Overture sold for $1.6
socalTECH
JANUARY 18, 2011
We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.
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