socalTECH
NOVEMBER 7, 2013
Pasadena-based mobile advertising firm UberMedia , one of the companies out of Idealab, said Thursdya that it has named a new VP of Sales, covering the company''s Eastern Region. ubermedia sales mobile advertising network targeting executive eastern' READ MORE>>.
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).
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Both Sides of the Table
JULY 1, 2010
Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Company plans to use the capital to build out sales and marketing and r&d. -a Spread through word-of-mouth as the company has no sales team, all engineers. a fbFund winner.
socalTECH
JANUARY 18, 2011
On page performance of advertising on a page is linked to the context and intent of a user. What we have figured out, is a way of presenting that content and advertising that maximizes the monetization based on what a user is doing. We know what people are looking for. The third piece, is monetizing content. READ MORE>>.
Tech Zulu Event
AUGUST 31, 2011
When tickets went on sale over a month ago, we expected the regular ticket sales cycle, however we were more than surprised when Startup Weekend LA sold out in 6 hours! That’s right… just about the same amount of time it takes to sell out a Radiohead show at the Forum.
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