socalTECH

APRIL 21, 2010

Pasadena-based TweetUp , the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck , and another with popular technology blog TechCrunch. Tags: tweetup tweetdeck techcrunch search twitter advertising. READ MORE>>.

Idealab 176

Idealab Pasadena Blogging Advertising 176

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. UberMedia was, until Friday, known as PostUp, and headed by Idealab's Bill Gross. Mixx operates an online site which allows users to find social content.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

JANUARY 5, 2011

Pasadena-based PostUp , the Twitter advertising startup out of Idealab, said today that it has acquired Echofon , the developer of a number of Twitter applications. PostUp CEO Bill Gross--who also runs Idealab itself--said in a statement that the buy will complement its existing Twitter app, Twidroyd, which runs on Android phones.

Idealab 178

Idealab Pasadena Advertising Services 178

socalTECH

SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter. Both Ad.ly

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

socalTECH

DECEMBER 10, 2010

Pasadena-based PostUp , the Twitter advertising startup created by Idealab, said last night that it has launched Twidroyd Factory , a new customization product for the Twidroyd Twitter client for Android. Twidroyd's client software is used by users to read and post messages on Twitter. PostUp bought Twidroyd in July.

Customer 176

Customer Custom Idealab Pasadena 176

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

FEBRUARY 18, 2011

UberMedia is backed by Idealab. The move is not the first battle between Twitter and a Southern California Twitter-focused startup; last May, fellow Twitter advertising startup Ad.ly, based in Los Angeles, faced a similar situation with Twitter when it banned in-stream ads.

Idealab 200

Idealab Southern California Pasadena Blogging 200

socalTECH

MAY 2, 2012

The startup, which is backed by Idealab, said it is aiming at specialty retailers, restaurants, grocery stores, coffee shops, and others with its software, which allows businesses to reward users for repeat visits to a location.

Idealab 154

Idealab Southern California Pasadena Mobile 154

socalTECH

APRIL 11, 2012

Pasadena-based Punchcard , the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business.

Product 210

Product Idealab Pasadena Mobile 210

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Perfect Market is venture backed by Idealab, Trinity Ventures and Rustic Canyon Ventures.

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

Tech Zulu Event

JULY 26, 2010

Tweetup.com - An auction-based advertising system from Internet incubator Idealab, which originally came up with the idea for search advertising in the 1990s when it launched GoTo.com. Advertisers on TweetUp can bid to have their tweets displayed when users search for keywords, giving them another way to build a following.

Santa Monica 71

Santa Monica LAVA Advertising Idealab 71

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. On page performance of advertising on a page is linked to the context and intent of a user.

Marketing 232

Marketing Funding Content Writing 232

Tech Zulu Event

OCTOBER 28, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Based in Los Angeles, we are software developers and designers that specialize in Ruby on Rails, JavaScript, Cloud Computing, Mobile Development, Application Design, and most importantly, helping you solve problems.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Tech Zulu Event

OCTOBER 20, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Based in Los Angeles, we are software developers and designers that specialize in Ruby on Rails, JavaScript, Cloud Computing, Mobile Development, Application Design, and most importantly, helping you solve problems.

UCLA 102

UCLA Company Companies Idealab 102

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. If Klout can become an embedded solution in every marketing software companies’ toolkits then they could be a valuable company. If these software companies each build this authority algorithm in-house then they may become a product.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

Tech Zulu Event

OCTOBER 28, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Based in Los Angeles, we are software developers and designers that specialize in Ruby on Rails, JavaScript, Cloud Computing, Mobile Development, Application Design, and most importantly, helping you solve problems.

Idealab 49

Idealab Tech Coast Angels Startup Platform 49

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. They are very hands on.

Competition 350

Competition Idealab Product CitySearch 350

SoCal Delicious

SEPTEMBER 19, 2012

Adam Miller transformed his company into one of the world’s leading software-as-a-service companies, specifically in the HR world. Bill Gross – Idealab. Since 1996, Gross has been running Idealab. Thanks to our advertisers. magazine and the LA Business Journal. Elon Musk – SpaceX, Tesla Motors, PayPal.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75