Remove Advertising Remove Invest Remove Netflix Remove SEO
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Such Search Engine Optimization (SEO) is modern-day snake oil. Affiliates invest the up-front marketing expenses required to attract customers.

Customer 164
article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

What would it take in investments to acquire and retain traffic to support these businesses? Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. But I’m investing on the assumption you will be successful, of course. Market Structure.

Startup 150
article thumbnail

There’s No Such Thing as an MCN. It’s a Figment of Your Imagination

Both Sides of the Table

From the day after we sold the company until today I felt it was important that I not comment too much publicly about online video even though I continued to work actively in the sector and made five more investments. We had a studio and invested in content creation. And Netflix, Roku and Apple TV. We sold brand integration.

Content 150