Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MAY 15, 2010

. - We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. What would it take in investments to acquire and retain traffic to support these businesses?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He said it was better than the Yellow Pages because he would provide pricing transparency. He created GoTo.com (later renamed Overture) out of a frustration with search.

Competition 350

Competition Idealab Product CitySearch 350