Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Free’ doesn’t make it stand out when there are a million alternatives at the same price.

Develop 138

Develop Development Platform Mobile 138

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

Startup Professionals Musings

DECEMBER 26, 2010

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Tiered or volume pricing. Cost-based model.

Pricing 98

Pricing Product Startup Competition 98

Startup Professionals Musings

MARCH 25, 2023

Every startup dreams of achieving that milestone, when they can focus more on scaling the business and enjoying their earnings, rather than fighting for another investment infusion. The purest form of capitalism has always meant charging a fair price and making a fair profit. Re-investing profits to grow the business is organic growth.

Organization 94

Organization Invest Customer Custom 94

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

Startup Professionals Musings

JUNE 21, 2020

Every startup dreams of achieving that milestone, when they can focus more on scaling the business and enjoying their earnings, rather than fighting for another investment infusion. The purest form of capitalism has always meant charging a fair price and making a fair profit. Re-investing profits to grow the business is organic growth.

Organization 173

Organization Invest Customer Custom 173

Startup Professionals Musings

APRIL 18, 2021

This is the last step of the process, where surprises in the evaluation of the management team, documentation, and personnel problems can derail the investment. If there are financial anomalies, or someone on the team doesn’t know the current strategy, or is unhappy with you or the company, the investment will be jeopardized.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

SoCal Tech Calendar

JUNE 15, 2016

Santa Barbara-based Invoca , which helps marketers correlate phone calls to what advertising drove those calls, has rolled out another product for Facebook, the company said Tuesday. Pricing on the new product was not announced. The company said the new product is a result of integration with Facebook's Offline Conversions API.

Product 100

Product Santa Barbara Advertising Pricing 100

Startup Professionals Musings

MAY 26, 2023

Target audience may be limited or new due to price. You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. This may require you selling exclusivity, doing channel development, or alliances with new partners.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

SEPTEMBER 18, 2022

There is no perfect answer to the competitive advantage question, but investors are looking for how your offering will keep ahead of competition, not just at this moment, but throughout the life of their three to five-year investment. Leading with this answer will likely terminate any further investment opportunity with this investor.

Competition 133

Competition Patents Resource Invest 133

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Free’ doesn’t make it stand out when there are a million alternatives at the same price.

Mobile 126

Mobile Develop Development Platform 126

Both Sides of the Table

MAY 25, 2010

I have read much commentary on my Twitter stream (ironically) and in the press about how investors are going to abandon investments in the Twitter ecosystem because they seem to appear hostile to ecosystem partners. By embracing high-quality in-stream ads Twitter will help foster its own ecosystem of publishers and advertisers.

Advertising 276

Advertising Startup Platform News 276

Both Sides of the Table

NOVEMBER 1, 2009

Ok, I know it’s an hour-long video, but if you have time in the evening, we had a series of great discussions once you get 6 minutes in or so past the upfront advertisements. Topics include: - Should you raise money at a high price and then just spend it slowly? - Why did the VC investment pace slow down so much? -

Startup 245

Startup Venture Capital Advertising News 245

Startup Professionals Musings

NOVEMBER 20, 2022

The authors focus on the many new principles of customer lifetime value in the digital disruptor age, which I believe every business executive and entrepreneur needs to understand, in order to make their business more competitive and investable. Value to second-order customer advertisers is key.

Customer 103

Customer Custom Competition Netflix 103

Tech.Co

DECEMBER 29, 2023

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Tome Tome is another AI startup that's been causing a stir in 2023. million site visits in October alone.

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

AUGUST 21, 2021

Startups usually think in terms of a million to 10 million dollar infusions, but aspiring unicorns usually need to seek financial investments of hundreds of millions, or even a billion dollars. Then there is the pressure to go public ( IPO ), and open your investment to thousands, maybe millions, of small investors.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

DECEMBER 1, 2017

The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). This is the most common model used by online businesses and apps today, the so-called Facebook model, where your service is free, and the revenue comes from advertising.

Pricing 66

Pricing Customer Custom Advertising 66

socalTECH

SEPTEMBER 8, 2014

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. The third thing, is you have to continue to focus the company on managing the business, and not the stock price.

Startup 176

Startup Advertising Los Angeles Southern California 176

Startup Professionals Musings

FEBRUARY 25, 2022

The relationships are online, with influencers other than your advertising and promotions setting the trends, customers deciding where to buy, and how much they’re willing to pay. That means investing in people, and building trust in your expertise and information provided. It’s not enough to have everything in a given category.

Demand 126

Demand Customer Custom Startup 126

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Startup Professionals Musings

JANUARY 5, 2022

You'll be investing your time and energy into something with more potential upside in future. Need less expensive advertising? They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Their prices are high and hard to lower. Make them an offer.

Startup 103

Startup Advertising Social Network Ideas 103

Startup Professionals Musings

JANUARY 16, 2022

You might sell one of two of your widgets for $1 million each, entering profitability immediately, but then die because you can’t grow sales at that price. Identify the total investment required for profitability. A very common mistake of early-stage startups is to request a small investment to get started.

Platform 118

Platform Snapchat Startup Course 118

Startup Professionals Musings

FEBRUARY 23, 2020

The authors focus on the many new principles of customer value in the digital disruptor age, which I believe every business executive and entrepreneur needs to understand, in order to make their business more competitive and investable. Value to second-order customer advertisers is key.

Marketing 124

Marketing Customer Custom Competition 124

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Show customers how you bring more value to them. Marty Zwilling First published on Inc.com on 9/7/2022.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

DECEMBER 14, 2019

There is no perfect answer to the competitive advantage question, but investors are looking for how your offering will keep ahead of competition, not just at this moment, but throughout the life of their three to five-year investment. Leading with this answer will likely terminate any further investment opportunity with this investor.

Competition 120

Competition Patents Resource Invest 120

Both Sides of the Table

NOVEMBER 14, 2017

This financial leader could well have come through the finance org at another startup or at a larger company but they often also can come from strategy consulting (Bain, BCG or McKinsey) or through investment banking (Goldman Sachs, Morgan Stanley, etc.). We built a strong brand in the city and acquired a ton of organic traffic.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

AUGUST 31, 2014

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.

Startup 114

Startup Pricing Customer Custom 114

Both Sides of the Table

DECEMBER 27, 2011

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. If you have a market lead then raising capital and making investments now will help you as others enter the market. ” The Details.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

JULY 16, 2009

Los Angeles-based Spot Runner , which operates an online service to help businesses place television advertising, has filed to dismiss a lawsuit filed against the firm by one of its investors, WPP. Tags: spot runner legal lawsuit online advertising television content. The latest motion was posted by Paidcontent.org. READ MORE>>.

Advertising 100

Advertising Content Los Angeles Pricing 100

Xconomy

JULY 19, 2019

Soaring prices of Bitcoin and other so-called digital tokens were attracting investments from speculators hoping to get rich quick—but these virtual coin values were also known to drop just as suddenly, the US Treasury Department’s Financial Stability Oversight Council noted.

Pricing 89

Pricing Report Invest Venture Capital 89

Startup Professionals Musings

APRIL 22, 2010

Things that make it investment-grade for outside investors will also benefit you, since you are the ultimate investor. Many people seem to use the social network advertising model for revenue, but forget it requires at least 100M users and $50M investment. Investors invest in people - not just ideas. Executive team.

Invest 74

Invest Tips Competition Metrics 74

socalTECH

OCTOBER 6, 2017

Why are these colleges using you, rather than investing in their own custom applications? The platform approach we took allows teams and companies and venues to access the best functionality, at a subcription price, rather than a custom development price. We split that advertising revenue with our partners.

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

DECEMBER 26, 2012

As the founder of an accelerator, I'm constantly being approached by ambitious people with big ideas, and generally we invest in 1/100th of what comes to us. This year, we were lucky enough to find 40 great startups to invest in, growing StartEngine immensely. Following that, I think mobile advertisement technologies.

Southern California 168

Southern California High Tech SaaS Social Media 168

Both Sides of the Table

JULY 16, 2010

The VC industry grew dramatically as a result of the Internet bubble - Before the Internet bubble the people who invested in VC funds (called LPs or Limited Partners) put about $50 billion into the industry and by 2001 this had grown precipitously to around $250 billion. So the people who invest in VC funds have two problems.

Venture Capital 311

Venture Capital Startup Seed Funding Rustic Canyon 311

Both Sides of the Table

AUGUST 1, 2010

There is a structural reason that VCs are investing at early stages, 2. Many (Union Square Ventures, Foundry Group, True Ventures, GRP Partners, Mike Hirshland at Polaris Ventures) do it the right way – we treat it as a normal investment and we don’t have a “options&# strategy with our investment.

Seed Funding 298

Seed Funding Funding Venture Capital GRP Partners 298

Startup Professionals Musings

APRIL 21, 2012

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Tiered or volume pricing. Cost-based model.

Pricing 112

Pricing Competition Customer Custom 112

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. Free’ doesn’t make it stand out when there are a million alternatives at the same price.

Startup 98

Startup Platform Pricing Netflix 98