Remove Advertising Remove Competition Remove Invest Remove Pricing
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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

Last year at this time I spoke at VidCon and gave this presentation in which I said YouTube was “the Walmart of Online Video” but I also commented that I felt YouTube was vulnerable to competition because their rev share to MCNs wasn’t high enough to allow MCNs to build a profitable business inside of YouTube.

Invest 291
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7 Realities Related To Customer Value Disrupt Growth

Startup Professionals Musings

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

Customer 103
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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Free’ doesn’t make it stand out when there are a million alternatives at the same price.

Develop 138
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A Great Product Will Fail Unless You Price it Right

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.

Pricing 116
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Target audience may be limited or new due to price. You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. This may require you selling exclusivity, doing channel development, or alliances with new partners.

Product 141