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REX Raises $15M Funding

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Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. The company only charges a 2 percent, flat free. READ MORE>>.

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ReachLocal Tapped By UK Government

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Woodland Hills-based ReachLocal , the provider of local online marketing services for small and medium sized businesses, announced this morning that it has been recognized by the British Government for its efforts in the UK. ReachLocal helps local businesses place online advertising with Google and other search advertisers.

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ReachLocal Names Two Executives

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Woodland Hills-based ReachLocal said Monday that it has named two new executives, hiring Paras Maniar as the company''s new Chief Strategy Officer, and Megan Opp as the company''s new Chief People Officer. reachlocal executive strategy officer local advertising human resources' READ MORE>>.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

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James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Shuki Lehavi , TalusLabs(Woodland Hills, mobile apps).

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Interview with Steve Pelletier, FatTail

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Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). It does the work for them, and uses the data to make intelligent recommendations specifically for that person's advertiser.

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Interview with Ross Levinsohn, Velocity Interactive Group

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This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. We spoke with Ross about the investment, as well as about his experience as VC and his outlook on the market. Thanks for the interview.