Remove Advertising Remove Marketing Remove Organic Search Remove Search Engine Optimization
article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

PPC 154
article thumbnail

Covario Hires Bizdev VP

socalTECH

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. The firm also said it has promoted VP Products and Marketing Craig Macdonald to SVP, President, and Chief Marketing Officer.

article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).