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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209
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Interview with Jonathan David, Tapstone

socalTECH

We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform. That strategy seems to be quite effective for our advertisers. Where do you fit into the ad market? What is Tapstone all about?

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171
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Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.

Startup 113
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Interview with Robert Blatt, MomentFeed

socalTECH

Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. How did you get involved with MomentFeed?

Google 127
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Ten of Southern California's Top Software Companies

SoCal Delicious

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. analytics to help companies track and optimize their marketing effort. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising.

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Interview with Scott Morrow, Curatemedia

socalTECH

Scott Morrow: 75 percent of our revenue comes from leads or the performance marketing we pass to brands and retailers who want to sell the products discovered on our site. We're paid through CPM, paid sponsorships, paid traditional display type deals we offer to the marketers. The same with eco/green.

Content 165