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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Advertising is all about getting the most results for the least cost.

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CPC Marketing Firm Bardon Advisors Acquired

socalTECH

Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month.

CPC 165
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Yahoo Deal With Microsoft May Hit Overture

socalTECH

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113
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Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Beware of no-cost and low-cost marketing.

Startup 96
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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Engage your audience with social media.

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Ten of Southern California's Top Software Companies

SoCal Delicious

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. used in a very wide range of both web and mobile services, from Foursquare, to Yelp, to LivingSocial. analytics to help companies track and optimize their marketing effort. Jason Lehmbeck, the.