SoCal Tech Calendar

NOVEMBER 14, 2009

Wednesday, November 18, 2009 -- Paid Search Engine Marketing Now. Year 2010 Tips of the Trade for Buying and Converting your traffic on Google, Yahoo and Bing. Whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must.

Paid Search 100

Paid Search TechBiz Marketing Yahoo 100

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! in a Series A funding round, the company said this morning.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

MARCH 6, 2014

Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. It''s also home to many other prominent technology companies, including OpenX and NewEgg.

San Gabriel 124

San Gabriel La Canada Flintridge CalTech La Canada 124

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Where do you fit into the ad market? Right now, advertisers have an infinite number of targeting options, and an infinite combinations to optimize their campaigns.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

NOVEMBER 19, 2008

ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., which will offer its local online marketing solutions to small and medium-sized businesses in the UK. ReachLocal's paid search ads are placed in Google, Yahoo!,

ReachLocal 124

ReachLocal Woodland Hills Paid Search Yahoo 124

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. and Overture Services.

Content 171

Content Platform Paid Search OpenX 171