Advertising Marketing Platform Web 2.0 
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
Both Sides of the Table
DECEMBER 5, 2010
What I want to answer with this post (long though it may be) is: Why did Web 2.0 encouraging an open platform where 3rd parties can make lots of money]. Social Networking in Web 2.0. It was: up-market, exclusive, urban, elite, aesthetically pleasing, ad-free and users were verified. We all wanted intros.
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socalTECH
OCTOBER 30, 2008
Scripped (www.scripped.com) is applying the world of Web 2.0 That target market is huge, and includes sites like YouTube, you also have Revision3, and other sites doing short videos. There are also others who are doing advertisements with short video. The idea, initially, is not to go after the Hollywood market.
Frank Addante
MAY 24, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you.
Both Sides of the Table
DECEMBER 19, 2011
It isn’t open in either its standards or in the way that applications are marketed and distributed. AJAX was one of the major drivers of the “dot com renaissance” that became known as Web 2.0. The costs of multi-platform development are too expensive. I will cover this in my post. Apple had a store.
socalTECH
OCTOBER 15, 2008
This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. We spoke with Ross about the investment, as well as about his experience as VC and his outlook on the market. Thanks for the interview. We're pretty excited about it.
Both Sides of the Table
JANUARY 18, 2011
I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. He researched his market, he thought hard about how he thought it might ultimately monetize, he built a prototype and he created a very compelling vision for where he thought his market would head.
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