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The Future of Shopper Marketing

SoCal Tech Calendar

Thursday, May 3, 2012 -- The Purchase Funnel is Dead: The Future of Shopper Marketing. Longboard Media, the leading provider of digital advertising across premium shopping sites, will host a one-of-a-kind lunch seminar and panel for Los Angeles thriving advertising community. The

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I’m more familiar with content marketing in B2B Marketing. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. I'd rather invest time investing in social media to drive traffic to our site. Again, an interesting topic to discuss.