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The Future of Shopper Marketing

SoCal Tech Calendar

Thursday, May 3, 2012 -- The Purchase Funnel is Dead: The Future of Shopper Marketing. Longboard Media, the leading provider of digital advertising across premium shopping sites, will host a one-of-a-kind lunch seminar and panel for Los Angeles thriving advertising community. The

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Another major source of services clients these days is online industry directory sites and ranking review articles. Focus on proposals, rather than hourly rates.

Services 121
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I’m more familiar with content marketing in B2B Marketing. I'd rather invest time investing in social media to drive traffic to our site. I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Love the minis! Great posts.

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The Peter Principle Can Paralyze Your Startup Team

Startup Professionals Musings

As the founder, you won’t have a finance chief, a marketing staff or a requirements manager. Most startups don’t have the time or resources to send team members to formal training classes, either in-house or off-site. Everyone must know how to listen, talk and write. Look for existing skills and a demonstrated ability to learn.

Startup 99
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Interview with Robin Richards, Internships.com

socalTECH

Robin's latest startup is Internships.com (www.internships.com), an online site focused on aggregating internship opportunities and providing resources to potential interns. How long has the site been up? We have, by far, the largest number of internships available in America today, in one location, on our site.

Startup 223
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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

For how to market your blog in order to get site visitors I suggest checking out the Marketing Show and if you can attend the next Pub Con it is one the best conferences to learn about getting web traffic. The marketer in you says sell sell sell and the passionate blogger says I just wanna create content my followers will love.