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Vantage Media Rolls Private Ad Marketplace Product

socalTECH

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. Pricing on the new product was not announced. READ MORE>>.

Media 138
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AWS Opens New Los Angeles Zone

socalTECH

According to AWS, the new zone will provide very low latency (single-digit millisecond) access to application access from Los Angeles and other locations in Southern California. READ MORE>>.

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Ten of Southern California's Top Software Companies

SoCal Delicious

Southern California is often criticized for having too many startups which only revolve around brand, celebrity, ecommerce, and. We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling.

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ReachLocal Up 15 Percent After IPO

socalTECH

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 per share, after pricing below its initial offering range on Wednesday evening, and had traded as high as $15.26 Tags: reachlocal advertising small business exit merger acquisition. during the day. READ MORE>>.

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. I think we're going to see a real shakeup in how people view social media. We are going to see a real explosion in companies offering software for a subscription price.

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Interview with Kanaan Jemili, uCast Global

socalTECH

Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing.

Content 113
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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. That's when phone calls were a dime, so you get an idea how long ago that was.

Marketing 150