Advertising Metrics Resource SEM 
Startup Professionals Musings
APRIL 4, 2015
Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics.
Both Sides of the Table
MARCH 25, 2016
The metrics were good but we wondered how much better they would be when we expanded our product. And when you have a market where the competitor response can be that they throw money and resources at a problem but truly competing would be undermining their core business model and assets … BOOOOOM. Choose that market. Efficiency?
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