Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

FEBRUARY 13, 2021

In the startup world, even the best-laid plans are probably wrong, so there is a need to be able to launch fast, have metrics in place to measure progress, learn from real customer feedback, and pivot as required. The value of “word of mouth” advertising is largely overrated. Gauge your potential and progress by data, not passion.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

SEPTEMBER 22, 2022

Allocate resources to handle bumps along the way. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Berkonomics

APRIL 8, 2021

In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

OCTOBER 2, 2013

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 13, 2019

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

APRIL 9, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 66

Social Media Media Tips Platform 66

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. We're riding that wave, and really changing how things are done. So where are you now?

Startup 174

Startup Metrics Customer Custom 174

Startup Professionals Musings

MARCH 8, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. For example, if your world is printers, your blogging messages better match your print advertising message.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

Both Sides of the Table

NOVEMBER 14, 2017

The best CEOs realize that they must transition from being individual contributors to team builders and adjudicators who settle conflicts of “resource allocations.” We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

JUNE 18, 2011

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Assess and commit the resources required. Implement metrics and analytics. Never “sell” or push out your message like conventional advertising. Then set your goals. You can’t manage what you don’t measure.

Social Media 95

Social Media Media Startup Blogging 95

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Here’s why.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

JANUARY 30, 2017

Figure out what is working, and put more resources on that. We now have a really good, four-person marketing team which is doing different parts of what we think of as an omni-channel marketing campaign for the company, which includes Facebook advertising, PR, and influencer marketing. Fail fast, if you are going to fail.

Startup 100

Startup Social Network Southern California Mobile 100

socalTECH

JANUARY 15, 2009

We also provide the consumer a slew of tools, that will help them upload their resume and manage their online identity, plus we also have a resume builder function, detailed metrics on exactly who is viewing their resume, and the ability to create and manage multiple versions of their resume. Are those resume public or private?

Startup 140

Startup Yahoo Sites Oversee.net 140

socalTECH

NOVEMBER 12, 2008

I couldn't find them, and was frustrated by the lack of resources for B2B buyers. it combined the metrics of how a company is rated, if a company has taken control of their profile, how much data we have, and how recently it was updated, and how often that profile is used by users. So, the core revenue model is online advertising.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

InfoChachkie

MARCH 2, 2010

We pooled our resources and each invested $50 into the adVenture, which we named Capital Cards, due to our proximity to Washington, DC. However, as the Internet advertising industry matured, it became populated with traditional media veterans who infused old-world jargon (e.g., free weekly Infochachkie articles! Capital Cards.

Pricing 138

Pricing Advertising Marketing Startup 138

Tech Zulu Event

MARCH 1, 2010

That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume). With goals in place, your metrics have so much more meaning and the time you spend analyzing data will drive more informed decisions geared at improving your conversion rates. to buy my eBook”.

Google 68

Google eBook JavaScript Mahalo 68

SoCal CTO

NOVEMBER 10, 2009

and also to local advertisements. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. And how can an early stage company think about social media relative to important startup metrics (see [link] )? How did you do that?

Product 150

Product Entrepreneur Social Media Google 150

Both Sides of the Table

DECEMBER 27, 2011

To grow faster businesses need resources in today’s financial period to fund growth that may not come for 6 months to a year. So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Pick a single metric that is the focus for all growth. Many new business owners I know have learned the hard way that you can never be everything for everyone. Less is more.

Startup 144

Startup Social Media Metrics Customer 144

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. And when you have a market where the competitor response can be that they throw money and resources at a problem but truly competing would be undermining their core business model and assets … BOOOOOM. Choose that market. Efficiency?

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 15, 2019

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Pick a single metric that is the focus for all growth. Focus on a few key principles is the key to success, and it takes discipline and determination to make this happen.

Social Media 87

Social Media Metrics Customer Custom 87

Both Sides of the Table

JUNE 12, 2010

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

APRIL 14, 2017

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Pick a single metric that is the focus for all growth. Many new business owners I know have learned the hard way that you can never be everything for everyone. Less is more.

Competition 65

Competition Social Media Metrics Customer 65

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Traditional marketing efforts (advertising and promotions) are still important.

Customer 100

Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Traditional marketing efforts (advertising and promotions) are still important.

Customer 97

Customer Custom Satisfaction Social Media 97