Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

FEBRUARY 13, 2021

Major innovation, with major payback, requires real change, addresses a major pain point, and hits a large customer segment who can pay. Even in this era of a pervasive Internet, your customers won’t find even the best new solutions by default. The value of “word of mouth” advertising is largely overrated.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. marketing is not zero marketing.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations. Measure customer response and action. Get the message from your customer.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Berkonomics

APRIL 8, 2021

Retail or end user web sites aren’t even noticed by potential users or customers without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment of going viral that makes all the difference between failure and success.) Well-tuned metrics are an absolute must. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

APRIL 13, 2019

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

OCTOBER 2, 2013

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. marketing is not zero marketing.

Marketing 100

Marketing Social Media Framework Media 100

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. marketing is not zero marketing.

Media 101

Media Marketing Startup Framework 101

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. From a customer standpoint, though, it's pretty clear. So, from the customer side, it was much easier. We'll also be doing significant enhancements to our customer portal.

Startup 174

Startup Metrics Customer Custom 174

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

APRIL 9, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MARCH 8, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. For example, if your world is printers, your blogging messages better match your print advertising message.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

JUNE 18, 2011

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Assess and commit the resources required. Implement metrics and analytics. Never “sell” or push out your message like conventional advertising. Then set your goals. You can’t manage what you don’t measure.

Social Media 95

Social Media Media Startup Blogging 95

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Through advertising or direct sales, these sites harvest intent. They’re deep into Customer Development ,” he said. Innovative.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

DECEMBER 27, 2011

To grow faster businesses need resources in today’s financial period to fund growth that may not come for 6 months to a year. If you had huge customer growth but just didn’t focus on revenue that’s a different story. There is a healthy tension between profits & growth. ” Harsh, but reality.

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product. Efficiency?

Startup 150

Startup Marketing Study SEO 150

socalTECH

JANUARY 15, 2009

We also allow the users to have a custom URL, for example, resumebucket.com/joshstomel. Often human resources departments want plain text resumes, etc. Josh Stomel: How we make money right now is advertising revenue. Josh Stomel: ResumeBucket is a portal that allows consumers to simply put their resume online, within seconds.

Startup 140

Startup Yahoo Sites Oversee.net 140

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Your customers’ biggest need is not for more things. Your best strategy is to find more customers that fit the things you do best, rather than building more things.

Startup 144

Startup Social Media Metrics Customer 144

InfoChachkie

MARCH 2, 2010

We pooled our resources and each invested $50 into the adVenture, which we named Capital Cards, due to our proximity to Washington, DC. Gary Kildall, who refused to Conform To His Customers’ Realities , felt that the parameters of the personal computer industry would be defined by the passionate PC hobbyists who drove its early development.

Pricing 138

Pricing Advertising Marketing Startup 138

socalTECH

NOVEMBER 12, 2008

I couldn't find them, and was frustrated by the lack of resources for B2B buyers. Once, is we've licensed content from sources, two, is companies can take control of their profile and customize their information, and three, we've harvested information off the Internet to augment the profiles. build in three different ways.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others. Customer upsell: Sell more to existing customers.

Customer 100

Customer Custom Satisfaction Social Media 100

SoCal CTO

NOVEMBER 10, 2009

That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. and also to local advertisements. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. How did you do that?

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others. Here are four basics that always apply: Customer retention is priority number one.

Customer 97

Customer Custom Satisfaction Social Media 97

Startup Professionals Musings

APRIL 15, 2019

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Your customers’ biggest need is not for more things. Your best strategy is to find more customers that fit the things you do best, rather than building more things.

Social Media 87

Social Media Metrics Customer Custom 87

Startup Professionals Musings

APRIL 14, 2017

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Your customers’ biggest need is not for more things. Your best strategy is to find more customers that fit the things you do best, rather than building more things.

Competition 65

Competition Social Media Metrics Customer 65

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. The challenge is where to put those limited resources of every startup, to get the biggest return for your investment. Encourage ongoing social media customer conversations.

Marketing 58

Marketing Startup Social Media Newsletter 58