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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. Know your customers intimately.

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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

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Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Measure to see if you have an increase in revenue, a lowering of costs, and improvement in customer satisfaction.

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9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

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8 Initiatives To Heighten Your Customer’s Experience

Startup Professionals Musings

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. Know your customers intimately.

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Nine Keys to the Best Social Media Metrics for You

Startup Professionals Musings

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Measure to see if you have an increase in revenue, a lowering of costs, and improvement in customer satisfaction.

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9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.