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If there were such a thing as a "Dream Team" for mobileadvertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).
Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year.
Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.
Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.
Los Angeles-based mobileadvertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openxmobile exchange advertising android' READ MORE>>.
Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobileadvertising.
Pasadena-based OpenX has just launched a new, mobile ad exchange, which it says is the first, mobile-first native ad exchange. OpenX said that it has more than 300 pre-screened partners who currently have access to inventory on its native ad exchange. mobile native advertising exchange openx'
Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobileadvertising efforts. openx executive advertising vice president network exchange' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.
Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.
Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.
Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.
Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. READ MORE>>.
Los Angeles-based online advertising technology firm OpenX has opened up a new office in Tokyo, as the firm continues it international expansion. The firm said that it has named Nick Kovac as General Manager, OpenX Japan, to oversee business operations in the country. OpenX has been in Japan since 2010. READ MORE>>.
Los Angeles-based online and mobileadvertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.
Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertisingopenx' READ MORE>>.
Los Angeles-based online and mobileadvertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations.
Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.
Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. OpenX said the growth came from its mobile, video, and quality initiatives. OpenX is led by CEO Tim Cadogan.
Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobileadvertising efforts. exchange network president vice advertising executive openx' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.
Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Chung, who will be responsible for OpenX'smobile app development initiatives, was previously at AdColony, and also served at YP.com. READ MORE>>.
A trio of online advertising vets are heading up a new, mobileadvertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.
Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. OpenX provides online and mobile ad serving and other related software. openx emea advertising managing director executive' He also served at Yahoo.
James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps). Tim Cadogan , OpenX (Pasadena, advertising). Sean Callahan , SlimSurveys (San Diego, mobile apps).
Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company--which is led by Tim Cadogan--said the growth came from growth of both its OpenX Ad Exchange and OpenX SSP businesses.
Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. READ MORE>>.
Los Angeles-based OpenX , the programmatic advertising marketplace operator, said this morning that it has extended a partnership with Meredith Local Media Group. The two said the expansion covers both desktop and mobile peroperties for Meredith Local. Meredith has 17 owned or operated television stations across the U.S.,
Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors.
Santa Monica-based Gradient X , the programmatic mobileadvertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta. READ MORE>>.
Slickdeals said Thursday that it has named Tim Cadogan , the CEO of Pasadena''s OpenX , along with Nathan Hubbard , head of commerce at Twitter , to its board of directors. Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! READ MORE>>.
Los Angeles-based Rubicon Project announced on Monday that it has named former OpenX executive Khoi Nguyen as its new Vice President, Product Management For Video. Director of Product Management for Video, OTT, and Mobile at OpenX. Nguyen was most recently GM/Sr.
OpenX is profitable, and its ad serving software dominant among online publishers. Edmunds.com has been around forever in Los Angeles, but after a recent redesign and a focus on updating its web site, new mobile. The now-public. The company recently reported record. The firm, based in Pasadena, has dozens of. Rubicon Project.
in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. What is Burstly?
Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Users: More than 280mm monthly users worldwide use its apps or see its advertising. Online DSP (demand-side platform) and ad exchange for display advertisers. Total: $41.0mm plus undisclosed Series A.
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