Both Sides of the Table

APRIL 30, 2011

They first started in 1994 and are therefore almost as old as the Web itself. CTR meaning for every 1,000 ads that are served up only 2 people click on them. Yet these seem to be the least effective attributes of banner advertising. Hershey’s chocolates spends about $365 million in advertising per year. Banner Ads.

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

JANUARY 3, 2014

One new, Los Angeles startup-- Laudville (www.laudville.com)--recently launched its service to try to tackle that huge task, of bringing your content together. Phoebe Scott: I started Laudville, because I consume a lot of entertainment of all kinds. You have Genius on iTunes, NetFlix''s recommended movies, Facebook or Twitter.

Entertainment 206

Entertainment Startup Southern California Netflix 206

Tech Zulu Event

SEPTEMBER 29, 2014

Netflix, Amazon, Hulu and other online distributors bring viewers to their portal to watch movies and TV shows. The small startup in Los Angeles created an online movie player to be embedded anywhere on the web. “We Teaming up with Warner Bros. Business Entertainment Startups Movie Yekra'

Screening 76

Screening Content Entertainment Netflix 76

Tech Zulu Event

NOVEMBER 25, 2013

” while watching the screen and registering nothing. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. So Sean starts at the beginning and discusses where Vidzey’s concept came from. I’m staring at my screen, and there they were. FROM THE BEGINNING.

Entertainment 98

Entertainment Advertising Startup Media 98

Both Sides of the Table

JANUARY 17, 2011

This applies equally to VCs, startups & big company executives. When I need to give a speech and I’m writing a slide for my deck, I think up the story in my mind that I’m going to tell for this slide. It’s ironic because I believe creativity is the most important success criterion for a startup.

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

NOVEMBER 8, 2010

The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. Once this new service became popular then the media companies could control the rules of distribution & advertising. So what does this have to do with OPEC?

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

OCTOBER 19, 2010

But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011. While we won’t get through all of this, here are some of the issues in the industry that I plan to bring up and ones I hope we’ll discuss tomorrow: 1.

Content 386

Content Google Media Hulu 386