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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. Netflix needs to segment their customers and charge each what is appropriate. Perhaps they should have just created business units called: Netflix DVD & Netflix Streaming.

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The Future of Advertising will be Integrated

Both Sides of the Table

They first started in 1994 and are therefore almost as old as the Web itself. CTR meaning for every 1,000 ads that are served up only 2 people click on them. Yet these seem to be the least effective attributes of banner advertising. Hershey’s chocolates spends about $365 million in advertising per year. Banner Ads.

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Matt Knox and Joey Lane, Bingie

socalTECH

We chatted with Matt and Joey on what they're up to. How did you come up with the idea for the company? Matt Knox: The idea came up, because most people have their own method of figuring out what they want to watch next. I started protyping an idea of how to do this, across all platforms. Netflix is now in 190 countries.

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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. This is a tough one to accomplish, but it has paid off handsomely for the first to win in other categories, such as Amazon Kindle and Netflix. Build your own marketplace platform.

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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

One new, Los Angeles startup-- Laudville (www.laudville.com)--recently launched its service to try to tackle that huge task, of bringing your content together. Phoebe Scott: I started Laudville, because I consume a lot of entertainment of all kinds. You have Genius on iTunes, NetFlix''s recommended movies, Facebook or Twitter.

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7 Realities Related To Customer Value Disrupt Growth

Startup Professionals Musings

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Value to second-order customer advertisers is key. Internet disruptors make prices and margins transparent.

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Connexity, Headed By Dave Gross, Finds $3M More

socalTECH

Connexity the online advertising startup headed by former Fastclick co-founder Dave Gross, announced this morning that it has raised $3M in a seed funding round. Connexity, according to Gross, does to online ads what Amazon and Netflix do for products and movies. Gross said the funding will go towards sales and technology.

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