Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. This is a tough one to accomplish, but it has paid off handsomely for the first to win in other categories, such as Amazon Kindle and Netflix. Build your own marketplace platform.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

NOVEMBER 20, 2022

Value to second-order customer advertisers is key. For example, Netflix uses a digital model to unbundle television programming, creating new customer value. Even advertising and search results are personalized per user for maximum impact and improved business return. Internet disruptors make prices and margins transparent.

Customer 103

Customer Custom Competition Netflix 103

Tech Zulu Event

SEPTEMBER 19, 2012

We are the ‘Netflix’ of Africa – with iROKOtv we stream Nollywood (Nigerian Hollywood) movies online, so they are accessible to anyone with an Internet line, anywhere in the world. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. How does it work? Profitable?

Netflix 82

Netflix Marketing Technical Review Content 82

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. This is a tough one to accomplish, but it has paid off handsomely for the first to win in other categories, such as Amazon Kindle and Netflix. Build your own marketplace platform.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

FEBRUARY 23, 2020

Value to second-order customer advertisers is key. For example, Netflix uses a digital model to unbundle television programming, creating new customer value. Even advertising and search results are personalized per user for maximum impact and improved business return. Internet disruptors make prices and margins transparent.

Marketing 124

Marketing Customer Custom Competition 124

socalTECH

OCTOBER 12, 2020

Matt Know: It's interesting, because the demographics are the same as Netflix, and it's pretty spread out between those demographics. Netflix is now in 190 countries. We're startng with advertising, but we want to do a really good job and not have things look like NASCAR. Where are you in terms of funding the company?

Startup 113

Startup Netflix Ideas Content 113

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

Tech Zulu Event

JUNE 11, 2012

State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology. TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012.

Content 61

Content Los Angeles West Hollywood Angel 61

Tech Zulu Event

AUGUST 4, 2011

Netflix, Hulu, and even YouTube and other content streaming sites have all but obliterated the independent DVD rental business of yesterday. Yes, Netflix has a huge arm in the rental business and Redbox is pretty popular, but you’ll find the titles are probably pretty limited if you like the good indie stuff. Use Blip.tv

Web 65

Web Netflix Social Media Product 65

Tech Zulu Event

SEPTEMBER 23, 2013

The interviewer, David Cohen, Senior Editor of Features at Variety , led the chat by asking Cheng about the media industry, advertisements, and the future of the market. The Hollywood Meets Silicon Valley panel came next and featured a heated discussion between a former employee of Netflix and Fox representatives.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

socalTECH

JANUARY 3, 2014

You have Genius on iTunes, NetFlix''s recommended movies, Facebook or Twitter. The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. Before, people would sit down to watch Netflix at their desktop. It''s a very fractured process. That''s not true now.

Entertainment 206

Entertainment Startup Southern California Netflix 206

InfoChachkie

MAY 14, 2012

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. Since then, the craft of advertising online has matured from an art to a science. In just one year since launching its Creative Science platform, DataPop optimizes in excess of $100 million of its clients’ aggregate advertising spend.

Content 171

Content Platform Paid Search OpenX 171

Startup Professionals Musings

SEPTEMBER 12, 2016

Value to second-order customer advertisers is key. For example, Netflix uses a digital model to unbundle television programming, creating new customer value. Even advertising and search results are personalized per user for maximum impact and improved business return. Internet disruptors make prices and margins transparent.

Customer 101

Customer Custom Competition Netflix 101

Startup Professionals Musings

OCTOBER 9, 2015

We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. This is a tough one to accomplish, but it has paid off handsomely for the first to win in other categories, such as Amazon Kindle and Netflix. Build your own marketplace platform.

Startup 98

Startup Platform Pricing Netflix 98

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. Even the best sites don't have people watching lots of video, with the exception of long form content sites like Hulu and the Netflixes of the world. One of the companies there I was working with was CollegeHumor. READ MORE>>.

Content 230

Content News Startup Research 230

Tech Zulu Event

NOVEMBER 25, 2013

We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. ” Article 1 discussed the digital revolution and how companies like Netflix and Hulu were taking over. Article 2 posed the question of “Where is advertising going in this new digital age?” FROM THE BEGINNING.

Entertainment 98

Entertainment Advertising Startup Media 98

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Tech Zulu Event

DECEMBER 20, 2012

There was an inkling of the changes to be when interactive TV services like NetFlix, Hulu and On Demand debuted as frenemies to traditional TV viewing. Hyper contextualized advertising and granular measurements (like AdSense is to the web) will be established for TV. The race to establish the standard is on.

Screening 82

Screening Content Mobile Netflix 82

Tech Zulu Event

SEPTEMBER 29, 2014

Netflix, Amazon, Hulu and other online distributors bring viewers to their portal to watch movies and TV shows. Only a few online movie distributors exist on the markets now, but how are they supposed to help grow digital movie properties? Yekra Theater joins the few online distributors by providing a different business model.

Screening 76

Screening Content Entertainment Netflix 76

socalTECH

MARCH 3, 2011

Maybe, that's directly with that piece of content--buying it as a ring tone, or buying the DVD, or renting it on Netflix, or seeing an ad that was cross promoted with that content. There are hundreds of ways to do that, through merchandise, advertisements, sales of DVDs, content, and so forth.

Redpoint 201

Redpoint Startup Content .Net 201

Both Sides of the Table

MAY 4, 2010

Online advertising platform for local businesses; ReachLocal reported over $203 million in revenue for 2009, compared to around $146 million in 2008. 11mm in Series B (oversubscribed); raised $16.5mm total. Investors: Greylock (Asheem Chandna) (lead), LightSpeed (Ravi Mhatre) (lead). Read more: peHUB. And we shared our love for Zorik Gordon.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

Tech Zulu Event

NOVEMBER 18, 2011

It’s a Netflix for business cards and receipts. Pay Per Click advertising. To learn how to advertise on Google to get traffic to your website or offline business read “ Advanced Google Adwords ” by Brad Geddes. Perfect example; ShoeBoxed.com. Contact company owners and propose a way you can add value to one another’s business.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

JANUARY 17, 2022

Facebook competed against the model of free customer use paid by advertisers of Google, and the sophisticated data delivery infrastructures of YouTube and Netflix. I’m convinced that the lessons outlined here can help you become the next Facebook or YouTube in your business domain. How many do you already practice today?

Startup 144

Startup Social Media Metrics Customer 144

Both Sides of the Table

JUNE 6, 2012

Netflix, Hulu & HBO Go are coming from the opposite direction – the Head End. Hulu announced $500 million to fund new content and Netflix has, for example, resurrected the hit / cult show Arrested Development. Interestingly Netflix plans to release the entire season all at once. Put simply: YouTube OWNS the long tail.

Media 302

Media Netflix Content Hulu 302

Berkonomics

NOVEMBER 27, 2019

Call it the Netflix effect. Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. The massive shift in revenue models in recent years. Have you noticed how many web apps and content have turned into subscription services during the last several years?

Outsource Development 156

Outsource Development Software Review Content Netflix 156

Both Sides of the Table

MARCH 25, 2016

It is Blockbuster video in the dawn of Netflix. Will a third-party pay (advertisers, data companies)? Our centralization is their achilles heel. Then you need to understand the economic benefit to the user. It it just more time that they save? Efficiency? Will they save hard dollars? How will you charge? Will the user pay?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. They monetize via high-priced advertisements during the prime-time airing on TV, via syndication to international audiences or less-watched channels after the original series has run and via DVD sales in retail channels.

Hulu 292

Hulu Technical Review Content Advertising 292

Startup Professionals Musings

APRIL 15, 2019

Facebook competed against the model of free customer use paid by advertisers of Google, and the sophisticated data delivery infrastructures of YouTube and Netflix. I’m convinced that the lessons outlined here can help you become the next Facebook or YouTube in your business domain. How many do you already practice today?

Social Media 87

Social Media Metrics Customer Custom 87

Both Sides of the Table

FEBRUARY 13, 2011

Tige and I discuss an excellent blog post written by the CEO of Hulu (Jason Kilar) on the future of advertising. Netflix is a great example. Others have more time than money, and use services like SVnetwork to subject themselves to specific advertising to get access to the content they want.

Venture Capital 277

Venture Capital Examples Startup Invest 277

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. And Netflix, Roku and Apple TV. YouTube aggregation isn’t a business. And Vidme.

Content 150

Content Snapchat Platform SEO 150

Startup Professionals Musings

APRIL 14, 2017

Facebook competed against the model of free customer use paid by advertisers of Google, and the sophisticated data delivery infrastructures of YouTube and Netflix. I’m convinced that the lessons outlined here can help you become the next Facebook in your business domain. How many do you already practice today?

Competition 65

Competition Social Media Metrics Customer 65

Both Sides of the Table

JUNE 12, 2010

We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Users: More than 280mm monthly users worldwide use its apps or see its advertising. Online DSP (demand-side platform) and ad exchange for display advertisers. Online text book rental service.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

SoCal Delicious

OCTOBER 8, 2012

Last November, the Web-search giant opened a flashy new office in Venice to focus on engineering, sales and advertising; the company will lease close to a quarter-million square feet in the neighborhood by 2014. Advertise Locally on WSJ.com. Advertise Locally. Talent agencies CAA and WME are incubating start-ups. Contact Us.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Startup Professionals Musings

NOVEMBER 27, 2017

Examples of being first include Netflix for movies and TV and Redfin for real estate. Users can be advertisers, consumers, sellers, or passengers. It’s amazing how many proposals I see that are “me too” with only slight or abstract differentiation from other social media sites, ride sharing, or collaboration tools.

Netflix 54

Netflix Social Media Competition Customer 54

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I started dabbling with a few ideas around online advertising, search engines and other random projects. Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Email CTO Hire 40

Startup Professionals Musings

JULY 2, 2010

Their revenue from advertising may approach one billion dollars this year, with most consumed by bandwidth and associated costs, YouTube isn’t even profitable yet. They are most optimistic about video advertising, rather than vlogging or other applications, since video ads have been the norm for a long time.

Hulu 84

Hulu Social Network Blogging Netflix 84

Both Sides of the Table

JANUARY 17, 2011

Where do the new entrants like YouTube, Pandora, iTunes, Huffington Post, Boxee, Netflix, Demand Media and other disruptive offerings fit into that equation and how is it changing? Specifically they pointed out that I didn’t cover all of the innovation they had done around the future models of advertising.

Writing 356

Writing Startup Ideas Summary 356