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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. It's pretty much been all organic. What's the business model behind the site--it looks like this is advertising driven?

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FameBit: Connecting Brands With YouTubers

socalTECH

We tell those brands, it''s great to have one viral video, but you can achieve a lot more reach and content with SEO value, if you work with lots of smaller creators. You''re only able to achieve that, in a large, organized way, on a platform like ours. And, you can do that at a fraction of the cost, doing that through us. READ MORE>>.

Content 100
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Interview with Billy Fried, Kijubi

socalTECH

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. I was in advertising and marketing, working in Newport Beach on the Mazda account.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. OTHER DEALS. Primarily targets SMBs.