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Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

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West Hollywood-based Citysearch , the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. The new offering will provide SEO services and content advertising services. READ MORE>>.

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ReachLocal Trumpets Marketing Automation Customer List

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ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. The product had been launched in September of 2013.

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Covario Launches Services Arm

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San Diego-based Covario , a provider of search engine marketing and SEO automation software, said Tuesday that the firm has launched a new services arm, focused on agency services. The firm said that it has created its own, SEO delivery team to compliment the firm's technology offerings. READ MORE>>.

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Covario Buys Netconcepts

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San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Covario said the buy will strengthen the firm's position providing SEO solutions to large advertisers.

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Perfect Market Unveils New Content Monetization Tool

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Perfect Market's software applies search engine optimization (SEO) techniques to help surface content--usually more evergreen topics popular with consumers--which normally would be buried deep in a publishers' archive library.

Content 199
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The Trade Desk, Acquisio Partner

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Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. Tags: exchange advertising acquisition desk trade. and other firms. The Trade Desk is venture backed by IA Ventures and Founder Collective, as well as a long list of other angel investors. READ MORE>>.

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Perfect Market Names Chief Strategy Officer

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Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

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