socalTECH

SEPTEMBER 28, 2015

ZEFR said the new product provides a "visualization" of YouTube, to allow brands to better target their digital advertising campaign. ZEFR said the product helps organize the videos on YouTube into over 6,000 topics, to specifically help advertisers understand what kind of content is available on YouTube. READ MORE>>.

Product 100

Product Venice Advertising Content 100

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. OTHER DEALS. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

JULY 5, 2016

Santa Monica-based VideoAmp , which develops TV and video advertising analytics software, said on Tuesday that it has named Michael Parkes as its new Chief Revenue Officer. Parkes is the company's first Chief Revenue Officer, and will be responsible for revenue generation and scaling the sales organization, according to the company.

Santa Monica 113

Santa Monica Advertising Sales Organization 113

socalTECH

JULY 29, 2015

Los Angeles-based online advertising automation technology developer Rubicon Project reported some healthy growth in its second quarter. Rubicon said the growth in revenues game both from organic growth, and strategic acquisitions. Rubicon said Tuesday afternoon that it had $53.0M

Advertising 100

Advertising Los Angeles Organization Acquisition 100

socalTECH

OCTOBER 4, 2012

Irvine-based local online advertising firm Local Corporation claims this morning that it has hit a record in total, mobile, and organic search traffic on it sites. The company said that much of the growth came from mobile and organic traffic. The company said that much of the growth came from mobile and organic traffic.

Organic Search 147

Organic Search Organization Mobile Advertising 147

socalTECH

JANUARY 5, 2011

Access 360 Media , a New York-based digital advertising firm with operations in Los Angeles, said Wednesday that it has raised $12M more in a Series C funding round. The firm said the funding will go towards acquisitions, new hires, and organic growth. Access 360 provides out-of-home advertising on kiosks and screens at retailers.

Media 159

Media Screening Mission Ventures Advertising 159

socalTECH

MARCH 16, 2011

eHow said it has organized information on the site into six new channels, covering Home, Money, Style, Health, Family and Food; started building new, feature length articles and videos produced by Demand Media Studios; added toosl to help users drive curation of the site; and more. READ MORE>>.

eHow 150

eHow Santa Monica Demand Sites 150

socalTECH

FEBRUARY 26, 2016

OpenX and Steelhouse are in the online advertising industry, and Thrive Market is an e-commerce company focused on organic food. OpenX said in January it just passed $140M in revenues; Steelhouse said it had $130M in revenues in 2015 at the end of January , and Thrive Market disclosed it passed a $100M run rate this week.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

socalTECH

MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. The company did not disclose any actual revenue numbers.

Report 100

Report San Diego Advertising Software Development 100

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

socalTECH

JANUARY 19, 2016

Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. OpenX, which is led by Tim Cadogan, said that it saw 40% organic, year-over-year growth and added over 250 publishers during the year.

OpenX 100

OpenX .Net Advertising Equity 100

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

socalTECH

FEBRUARY 18, 2010

Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. Tags: internet brands merger acquisition consumer ecommerce advertising content. The firm said it has now acquired more than 100 web sites in total. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

socalTECH

AUGUST 10, 2010

The firm said that it expects the enhancements to improve its search advertising relevance across its Local.com site and network. The company also said it believes its upgrades will increase organic traffic to the site. Tags: local search content guide technology advertising internet. READ MORE>>.

Technology 140

Technology Guide Advertising Sites 140

socalTECH

MAY 14, 2013

It''s up 30 to 40 percent, and we had 2 million visits in May, all organic. Evan Britton: There are two things we''ve done with FamousBirthdays that has fueld our organic growth. Although the web offers amazing chances for organic growth, you have to do something amazing. Six months ago we only had 650,000 visitors.

Google 236

Google Sites Startup Web 236

socalTECH

JUNE 29, 2015

and ViroPharma, among other organizations. du Toit is President at Everyday Health, and also has served at Publicis Healthcare Communications Group, Digitas Health, Razorfish Health, Grey Advertising, TMX Communications, and Ventiv Health Communications, along with Glaxo and Boehringer Ingelheim. Ironwood Pharmaceuticals, Inc.,

Advertising 100

Advertising Organization Develop Development 100

socalTECH

JANUARY 7, 2019

What was the biggest news for your organization in 2018? I believe that the most important thing for tech companies will be to turn inward and create mature leadership and organizations that can handle growth. We continue to have a steady stream of industry and thought leaders raising their hands to be mentors for our upcoming cohorts.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

JUNE 10, 2010

According to the firm, it will offer free, unlimited webinars for up to 150 attendees, by using online advertising to offset the cost of the service. The firm is targeting small-to-midsize businesses and nonprofit organizations with the webinar service. Freebinar just emerged from beta, and said it has 2,600 users in the service.

Web 153

Web Marketing Advertising Organization 153

socalTECH

NOVEMBER 4, 2009

San Diego-based Brickfish , a developer of social media and networking software being used by brands, reported today that it has hired on a Paul Botto, most recently Head of Analytics for the North American Sales Organization at Google, as its Vice President of Sales. Brickfish is venture backed by DCM, Draper Richards L.P., READ MORE>>.

Google 140

Google Sales Social Media Draper 140

socalTECH

NOVEMBER 3, 2010

The update is a big change from the firm's prior layout and organization, which had been strongly oriented around a traditional, search box for businesses in a specific location. Tags: local.com paid search advertising local business coupon social. The firm has also changed its logo and branding. READ MORE>>.

Sites 150

Sites Paid Search Advertising Content 150

socalTECH

SEPTEMBER 15, 2010

Irvine-based WebVisible , the provider of local advertising services for the small and medium sized business market, said today that it has linked with a provider of technology for franchise organizations and franchisees.

Services 150

Services Advertising Organization Platform 150

socalTECH

MARCH 5, 2009

Johnson has also served at AOL Time Warner, Homebuilder.com, and Trader Advertising Media. Covario develops software used to optimize search advertising, display advertising, and organic search. Tags: semdirector covario advertising executive. The company is venture backed by venture backed by Dubilier & Co.,

Search Engine Optimization 100

Search Engine Optimization Organic Search Advertising San Diego 100

socalTECH

AUGUST 18, 2010

According to the company, it has linked with two environmental organizations to power a augmented reality kiosk at the SEA Lab in Redondo Beach. Total Immersion's technology is used to insert real-time, interactive graphics into a live video stream, and have been heavily applied to the entertainment and advertising markets.

Redondo Beach 165

Redondo Beach Education Los Angeles Entertainment 165

socalTECH

OCTOBER 4, 2010

Irvine-based WebVisible , which provides online advertising to small and medium sized businesses, has made a major change in its organization today, saying that it has made a fifteen percent reduction in its headcount, and shuffled its CEO.

Layoffs 154

Layoffs Advertising Activity Organization 154

socalTECH

APRIL 10, 2014

For candidates who are newly entering the tech field or switching paths mid-career, here are some tips for acquiring the skills and readiness that set you apart from other job-seekers and make you attractive to the hiring organization. Five strategic moves to land your dream job in mobile: 1.

Mobile 164

Mobile Tips High Tech Blogging 164

socalTECH

APRIL 7, 2009

San Diego-based Brickfish , a provider of social media marketing and advertising services, said Tuesday that Nike is using the firm as part of a user-generated photo contest. with the Youth Noise organization, which will ask entrants to submit photos demonstrating how they create impact using sports. READ MORE>>.

Social Media 100

Social Media Draper Advertising San Diego 100

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

APRIL 6, 2009

Los Angeles-based Panache , a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Tags: canada video advertising panache. READ MORE>>.

Customer 100

Customer Custom Advertising Education 100

socalTECH

FEBRUARY 17, 2009

According to Schematic, Conway joins the firm from Organic, and also has served at Genentech and Razorfish. Tags: marketing schematic advertising executive. Los Angeles-based interactive agency Schematic said this morning that the firm has added a new Senior Vice President of Client Services, Baron Conway.

Advertising 100

Advertising Los Angeles Organization Marketing 100

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 12, 2017

On the flip side of that, we're working with advertisers, reaching young or predominately young, high engaged audiences with their products, through branded content and other strategies, to help those advertisers reach and engage this audience. It's pretty broad. How did you start the company? He was perfect to go into this.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

OCTOBER 15, 2008

El Segundo-based Ripple, which operates a network of retail digital displays featuring content and advertising, said earlier this week that the firm has partnered with On The Go Media Network. According to Ripple, On The Go Media Network is a sales organization specializing in local and regional sales for the digital out-of-home industry.

El Segundo 100

El Segundo Sales Draper Screening 100

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

SEPTEMBER 13, 2016

Any organization which has common interests and members and attendees has become our customer. The reason for this, is because the entire mission statement as an organization, is to provide networking value to members. We've also found that we are doing a great job at peer to peer matching for private organizations.

Startup 100

Startup Organization ACG Networking 100