Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

SEPTEMBER 5, 2014

Los Angeles-based advertising technolog provider GumGum said this week that it has appointed a new, Chief Revenue Officer, as the company continues to build out its management team. GumGum said Rosner will lead the company''s worldwide ssales organization. Rosner also previously served at Beanstock, EyeWonder, and PointRoll.

Advertising 147

Advertising Sales Los Angeles Organization 147

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors. READ MORE>>.

Media 147

Media Product Advertising Sites 147

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

SEPTEMBER 28, 2015

ZEFR said the new product provides a "visualization" of YouTube, to allow brands to better target their digital advertising campaign. ZEFR said the product helps organize the videos on YouTube into over 6,000 topics, to specifically help advertisers understand what kind of content is available on YouTube. READ MORE>>.

Product 100

Product Venice Advertising Content 100

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

JULY 5, 2016

Santa Monica-based VideoAmp , which develops TV and video advertising analytics software, said on Tuesday that it has named Michael Parkes as its new Chief Revenue Officer. Parkes is the company's first Chief Revenue Officer, and will be responsible for revenue generation and scaling the sales organization, according to the company.

Santa Monica 113

Santa Monica Advertising Sales Organization 113

Both Sides of the Table

DECEMBER 17, 2013

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. Calling high means reaching the highest level appropriate person in an organization that you can reach to hear your pitch. In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.

Sales 375

Sales Technical Review Organization Case Study 375

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

Advertising 59

Advertising Sales Software Platform 59

Startup Professionals Musings

MARCH 25, 2023

In my view, the pendulum is swinging back, with investors looking more for the traditional indications of business integrity, stability, and growth: Some element of organic growth is a good thing. Re-investing profits to grow the business is organic growth.

Organization 94

Organization Invest Customer Custom 94

socalTECH

JULY 29, 2015

Los Angeles-based online advertising automation technology developer Rubicon Project reported some healthy growth in its second quarter. Rubicon said the growth in revenues game both from organic growth, and strategic acquisitions. Rubicon said Tuesday afternoon that it had $53.0M

Advertising 100

Advertising Los Angeles Organization Acquisition 100

socalTECH

OCTOBER 4, 2012

Irvine-based local online advertising firm Local Corporation claims this morning that it has hit a record in total, mobile, and organic search traffic on it sites. The company said that much of the growth came from mobile and organic traffic. The company said that much of the growth came from mobile and organic traffic.

Organic Search 147

Organic Search Organization Mobile Advertising 147

Startup Professionals Musings

JUNE 21, 2020

In my view, the pendulum is swinging back, with investors looking more for the traditional indications of business integrity, stability, and growth: Some element of organic growth is a good thing. Re-investing profits to grow the business is organic growth.

Organization 173

Organization Invest Customer Custom 173

socalTECH

JANUARY 5, 2011

Access 360 Media , a New York-based digital advertising firm with operations in Los Angeles, said Wednesday that it has raised $12M more in a Series C funding round. The firm said the funding will go towards acquisitions, new hires, and organic growth. Access 360 provides out-of-home advertising on kiosks and screens at retailers.

Media 159

Media Screening Mission Ventures Advertising 159

socalTECH

MARCH 16, 2011

eHow said it has organized information on the site into six new channels, covering Home, Money, Style, Health, Family and Food; started building new, feature length articles and videos produced by Demand Media Studios; added toosl to help users drive curation of the site; and more. READ MORE>>.

eHow 150

eHow Santa Monica Demand Sites 150

socalTECH

FEBRUARY 26, 2016

OpenX and Steelhouse are in the online advertising industry, and Thrive Market is an e-commerce company focused on organic food. OpenX said in January it just passed $140M in revenues; Steelhouse said it had $130M in revenues in 2015 at the end of January , and Thrive Market disclosed it passed a $100M run rate this week.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

socalTECH

MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. The company did not disclose any actual revenue numbers.

Report 100

Report San Diego Advertising Software Development 100

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

Startup Professionals Musings

JUNE 12, 2021

A personal assistant must be highly organized and detail-oriented. Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases. Good organizational skills.

Web 152

Web Entrepreneur Software Review Google 152

Tech.Co

DECEMBER 29, 2023

Bobbie One startup that's proved to have the formula for success this year is Bobbie – the first infant formula to be certified as organic by the USDA, and the fastest-growing product of its kind to enter the US market since the 1980s. Organic milk formula product Bobbie.

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

JANUARY 19, 2016

Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. OpenX, which is led by Tim Cadogan, said that it saw 40% organic, year-over-year growth and added over 250 publishers during the year.

OpenX 100

OpenX .Net Advertising Equity 100

Startup Professionals Musings

OCTOBER 9, 2020

Of course, as you work with contract players, explore the potential for a long-term relationship, and wait until your organization matures to pursue career positions. Focus on a very flat organization, with minimal hierarchy. You can advertise your “greener” strategy, which today will get you greater customer loyalty and advocacy.

Competition 168

Competition Startup Demand Training 168

Startup Professionals Musings

AUGUST 25, 2023

It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Utilize all the avenues for networking, including industry conferences, investor meetings, peer gatherings, and local civic organizations, to make your presence and value known.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Startup Professionals Musings

DECEMBER 19, 2022

This determined nature can help you accomplish great things in new organizations. Team members see you as the lifeblood of innovation in the organization. Advertising, pricing and support practices may show questionable integrity. At the lowest level are those involved in Internet scams, Ponzi schemes, or organized crime.

Entrepreneur 110

Entrepreneur Organization Customer Custom 110

Xconomy

OCTOBER 22, 2018

The tech industry, which reaps billions of dollars by harvesting personal data and using it to sell targeted advertising and other services, opened the door to federal data privacy regulations today in a proposal by ITI, a lobbying organization for tech companies.

Framework 79

Framework Google Advertising Organization 79

Startup Professionals Musings

MAY 9, 2022

According to Lederman, engaged organizations grew profits as much as three times faster than their competitors. Highly engaged organizations have been shown to reduce staff turnover by 87 percent, improve performance by 20 percent, and increase customer satisfaction by at least 12 percent. Lack of engagement is very expensive.

Customer 123

Customer Custom Services Training 123

socalTECH

FEBRUARY 18, 2010

Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. Tags: internet brands merger acquisition consumer ecommerce advertising content. The firm said it has now acquired more than 100 web sites in total. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

socalTECH

AUGUST 10, 2010

The firm said that it expects the enhancements to improve its search advertising relevance across its Local.com site and network. The company also said it believes its upgrades will increase organic traffic to the site. Tags: local search content guide technology advertising internet. READ MORE>>.

Technology 140

Technology Guide Advertising Sites 140

socalTECH

JUNE 29, 2015

and ViroPharma, among other organizations. du Toit is President at Everyday Health, and also has served at Publicis Healthcare Communications Group, Digitas Health, Razorfish Health, Grey Advertising, TMX Communications, and Ventiv Health Communications, along with Glaxo and Boehringer Ingelheim. Ironwood Pharmaceuticals, Inc.,

Advertising 100

Advertising Organization Develop Development 100

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

socalTECH

JANUARY 7, 2019

What was the biggest news for your organization in 2018? I believe that the most important thing for tech companies will be to turn inward and create mature leadership and organizations that can handle growth. We continue to have a steady stream of industry and thought leaders raising their hands to be mentors for our upcoming cohorts.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

Startup Professionals Musings

MARCH 9, 2019

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 98

Social Media Media Metrics Satisfaction 98

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising.

Media 288

Media Advertising Screening Content 288

Tech Coast Venture Network

AUGUST 11, 2015

By definition, public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public; but the strategic communication process that occurs in today’s PR world requires so much more than just information management. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100