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SteelHouse Countersues Criteo Over Click Fraud

socalTECH

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition. READ MORE>>.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

We spoke about employment contracts for entrepreneurs – We talked about “change of control&# provisions in your contract and how to negotiate them. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.

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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. We're about to do some marketing, but the hard part really isn't going to be getting people to visit the site, it's to get them to stick. What's the business model behind the site--it looks like this is advertising driven?

PPC 113
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Gene Dolgoff's 3D Vision: Using Crowdfunding To Turn the World 3D

socalTECH

Santa Monica-based Fundable (www.fundable.com) is a newly launched, crowdfunding site which is headed by local entrepreneur Wil Shroter. Recently, an interesting project popped up on the site--a a 2D to 3D conversion project , from the inventor of the original, LCD projector, Gene Dolgoff.

Startup 252
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Interview with Elizabeth Amini, Anti-Aging Games

socalTECH

We're the only site that is specialized in people over the age of 35 in that area. How did you end up starting the site? They offered me a contract job at the intersection of science and graphics, which is satellite imaging, a dream come true. What does Anti-AgingGames do? Elizabeth Amini: My background is actually in science.

Study 252
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Interview with Gabe Grifoni, Rufus Labs

socalTECH

For our interview today, we have an interview with Gabe Grifoni , CEO and founder of Rufus Labs (www.getrufus.com), which has has developed an Android-based, wearable device which is aimed at use in the enterprise, warehouses, and factories. I actually spent a decade working in advertising and marketing.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Developments Blog. Gramercy Park Condo Goes Into Contract. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9 The arrival of techies has also had a profound effect on the rental market, brokers and real-estate developers say. Loading… Real Estate. » More. Real Estate.