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SteelHouse Countersues Criteo Over Click Fraud

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Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition.

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Steelbergs' Brand Affinity Technologies Buys Beeyla

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Irvine-based Brand Affinity Technologies , founded by former dMarc founders Ryan and Chad Steelberg , said Monday that it has acquired La Jolla-based Beeyla , a developer of virtual sports collectibles. Financial terms of the buy were not disclosed. Brand Affinity Technologies said the buy will extend its portfolio of endorsement offerings.

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FatTail Launches Search Traffic Service

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Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic.

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How A Pivot Turned Vantage Media Into A $100M Plus Business

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More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

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Reflections On 2018: Matt Stodder, Startup Boost LA

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One of the promising companies that participated in Startup Boosts Fall 2018 cohort  Lawgood (link: [link]  uses AI as part of their service to provide review and authorship of legal contracts. It is a complex area delivered as a simple, elegant, and highly accurate solution.

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Interview with Elizabeth Cholawsky, HG Data

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For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.

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A Chat with Chris Tragos of Jetpack

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Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. At Spin Media, we tried to do that ourselves, but that really sucked up product and development resources, who really should have been working on building the user experience, rather than ads.

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